They’ve Arrived: Mobile Compatible HTML Email Campaigns

I literally just got this email from Shoppers Drugmart … on my blackberry:

Shoppers HTML Email on Blackberry Curve 8320 (Rogers)

Shoppers HTML Email on Blackberry Curve 8320 (Rogers)

I tend to get most of my HTML emails from members to websites and groups, and I just finished redirecting my “accounts” email address to my desktop so that I could actually read them … all I was getting on my blackberry was:

ufc_mobile_email

UFC HTML Email on Blackberry Curve 8320 (Rogers)

Well really, all I’ve been getting is about half an inch of this + the email headers, and then I have to try to interpret the html code inch by inch on my little screen.

So congratulations to Shoppers Drugmart! I’m excited, yes excited, that I can now look forward to receiving HTML emails on my Blackberry.  I’m not sure who to blame for the past… do Blackberries know to load the text version of a dual email? I only notice when it doesn’t work – so either the sender is being silly and not including at text version, or my phone is silly and doesn’t know how to load the text version.

Slightly related, on the uwebd listserv, there has been some discussion about using HTML vs plain text to contribute to the list.  In the end, the digest version is very hard for plain text receivers (unless they switch to MIME, which doesn’t work on blackberries, so mobile is still out of luck), but it isn’t realistic to expect the membership to universally switch to plain text email – HTML is just too convenient/pretty/fun. Really, the list admins need to choose a list service that can send out a more usable plain text digest. Change the technology, empower the users.

For your reference, here is what the Shoppers email looks like on the web:

Shoppers HTML Email - web version

Shoppers HTML Email - web version

Update: No shocker by Twitter.com’s email notifications are blackberry compatible HTML as well:

New Direct Message Notification Email from Twitter - screenshot from Blackberry Curve 8320

New Direct Message Notification Email from Twitter - screenshot from Blackberry Curve 8320

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