Mobile Email Marketing: Best Practice Example

A recent email campaign by Chapters Indigo has the same little line of text you should see at the top of any HTML email – but instead of saying “Can’t see properly? Click here to view in your browser” it reads “Click here to read on a mobile device.”  (The browser option is also available on the next line.)

Attention email marketers: this is a fantastic idea! It was only a few months ago that I started seeing HTML email load on my Blackberry Curve 8310 and only Blackberry users that chase down device upgrades or on newer devices would be seeing this! This workaround from Chapters links the user to a text only version of the campaign – easily consumed both by HTML have and have-nots.

Chapters email campaign includes link for mobile readers

Chapters email campaign includes link for mobile readers

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