Posts Tagged "trends"

Tim Horton’s – Like us on Facebook! 0

Tim Horton’s – Like us on Facebook!

Posted by on Jun 17, 2010 in marketing

You would think that I have a passion for email, what with how often I drop examples from my inbox into this blog!

Here’s another one – nothing much to say, but I wanted to capture the treatment/push to Facebook in the bottom corner.  What do you think?

Screen capture of Tim Horton's Fathers' Day email campaign

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US voters consuming more news sites, but less variety of opinion

Posted by on Apr 16, 2009 in Uncategorized

While it’s no surprise that the Internet was a major player in the 2008 US election, I’m excited to receive a new Pew Internet & American Life study on the subject.

Here are the stats that caught my eye:

  • First time that more than half of the voting-age population used the internet to get involved in the political process during an election year.
  • Nearly one in five (18%) internet users posted their thoughts, comments or questions about the campaign online.
  • 45% of internet users went online to watch a video related to the campaign.
  • One in three internet users forwarded political content to others.
  • 83% of those age 18-24 have a social networking profile, and two-thirds of young profile owners took part in some form of political activity on these sites in 2008.
  • Nearly half of online political news consumers visited five or more distinct types of online news sites this election cycle.
  • Voters are increasingly moving away from news sites with no point of view, and towards sites that match their own political viewpoints.
  • Demographically, McCain’s supporters were more likely to go online, however Obama’s supporters were more engaged.

55% of the US adult population went online for some reason related to the election. Almost 1/5 of Internet users posted comments/thoughts/questions related to the campaign online. A third of users forwarded political content to others and almost half of users watched an online video related to the campaign (granted, more than 10 million tuned in for Tina Fey’s Sarah Palin skit on SNL.)

What I found the most interesting was that a) almost half of “online political news consumers” visited 5+ news sites, and then that b) voters are trending away from objective news sites towards those that match their personal positions. I was originally excited to hear that users were considering multiple sources, rather than sticking with the same-network-evening-news-every-night approach, but if they are just reading a version of “you are right” over and over, they are probably actually getting more biased coverage than ever.

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Still seeking aggretate + distributor 1

Still seeking aggretate + distributor

Posted by on Jan 27, 2009 in socialmedia

Just read ReadWriteWeb’s 2009 social media trend predictions, and for the most part I agree.  The one that they touched on that rings closest to home is that now is definitely the time for a site that reduces the workload of membership in multiple networks. I want all the information of my networks, and I also want to be able to manage and communicate to all my networks from a single place.

This was one of the concepts that drove us to take SkoolPool(TM) cross-platform.  What was once a Facebook Platform application, is now also a MySpace app and a hub website (skoolpool.com) – users from all three networks are visible on any single location (log into Facebook, see MySpace too etc).

I’ve looked at ping.fm – and it seems to be a great solution for pushing out content to all my landing sites (twitter, facebook, beyond).  But it doesn’t seem to pull any information in from the networks … am I missing a setting?

I’ve looked at friendfeed – and it does a great job of aggregating the 3 contacts I have that have bothered to add a friendfeed.com login to their arsenal of usernames.  I haven’t bothered trying to recruit people over to the dark side because I know that they won’t want another login, and besides, I want something that works with my already existing network.

I just poked my head into Zannel.com.  Even if it was only a distributor (which it seems to be), the promise of mobile in Canada is fun (Plurk seems to work in Canada, by the way).  I finally found the link I was looking for: “Connect Zannel to your world” but it looks like a ping.fm type service that will let you push out via phone or computer to any of your other networks, but still is not pushing back in.  At ReadWriteWeb’s recommendation, I poked into Noovo right after Zannel and found pretty much the same thing.  When I synced with Twitter, Noovo asked me if I wanted to follow my twitter friends on Noovo (I said yes) – but I can’t find them anywhere.  And in order to network with my Facebook connections, I have to invite them over to Noovo. Again, just one more login.

This all makes me feel pretty proud of our programmers actually, because at least skoolpool.com lets you run on your Facebook or MySpace ID if you want.  Right now we are only push/pulling information on skoolpool controlled pages across skoolpool.com, myspace and facebook – but at least it’s push/pull right?

Here are my rules for creating a game changing social aggregator+distributor in one:

  • DON’T make me create a username
  • DO pull my profile info from the network of my choice (Facebook, MySpace, whatever)
  • DO show me recent activity and communication from contacts across multiple networks
  • DO let me change common fields on more than one network (they all have display pic, status – let me change these across all networks easily)
  • DO have apps that I can drop into my networks, so that I can do all these things from the network of my choice if I prefer not to go to your website
  • DO let me push content to connections on other networks (without them having to register on your site and re-friend me).

If you’ve got a site that’s doing all this – let me know because I’m dying for it.  Otherwise, I’m going to keep using iGoogle where I can see everything on a single page (but I might be switching back to Netvibes as the Twitter, Facebook and pop mail applications seem to be stronger on Netvibes …).

Treat:  Web 2.0 Name Generator

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Did you know?

Posted by on Dec 8, 2008 in socialmedia

Got this forwarded to me by Chris today – he’s always way more on the ball with video than i am (i don’t even use youtube unless told to).  Very long, but very interesting …

2008 version:

Official 2007/Version 2 Update:

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