Posts Tagged "marketing"

Tim Horton’s – Like us on Facebook! 0

Tim Horton’s – Like us on Facebook!

Posted by on Jun 17, 2010 in marketing

You would think that I have a passion for email, what with how often I drop examples from my inbox into this blog!

Here’s another one – nothing much to say, but I wanted to capture the treatment/push to Facebook in the bottom corner.  What do you think?

Screen capture of Tim Horton's Fathers' Day email campaign

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Display Different Content for Fans & Non-Fans on Facebook 0

Display Different Content for Fans & Non-Fans on Facebook

Posted by on May 4, 2010 in marketing, socialmedia

Just noticed this today, the Bud Light Facebook Page is running a contest for fans of their page.  If you navigate to the UFC tab of the Bud Light Facebook Page, different content is shown to the user depending on whether they are already a fan or not.

Why care? Conversion is going to be much higher because all the user has to do is click “like” and then fill in the form presented to them.  The alternative is saying “Please click the button to ‘Like’ us and then navigate to this link http://www.facebook.com/somerandomlink and fill out the form that you can now see because you are a fan.”

Also, previously you have been able to define different landing pages for fans vs non-fans (do we call these likers vs unlikers now?) but in the end both audiences could see all your content.  Now, we seem to be able to have content exclusively for each audience – great for targetting, hitting home.


What you see if you have not yet "liked" the brand

What you see if you have not yet "liked" the brand

    

What is shown to those who "like" Bud Light

What is shown to those who "like" Bud Light

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Facebook & LinkedIn show better results over time for sharing links

Posted by on Feb 5, 2010 in Uncategorized

Our redesigned alumni newsletter was emailed out this past Tuesday evening. On Wednesday morning, we created 3 separate bit.ly links and used each on a different social network when promoting the online newsletter.
We posted status updates with the links on Twitter and Facebook, and started a discussion including the link on our LinkedIn alumni group.
Twitter started showing clicks immediately, and LinkedIn showed almost no reaction at first. Facebook was somewhere in the middle. After a few hours, Twitter stopped showing activity, Facebook continued to plod along and LinkedIn started showing activity.
In the end, Facebook brought us the highest number of clicks (9 of a total 22). LinkedIn came in second over Twitter (7 of 22), and Twitter brought in 6 (of 22)
Here is a little table:

Population Clicks % that clicked
LinkedIn 2405 7 0.3%
Facebook 638 9 1.4%
Twitter 263 6 2.3%

Observations:

  • Twitter responded the quickest, but had little impact after the first burst
  • Facebook and LinkedIn provided results over time: content on these networks has a longer lifespan
  • Facebook yielded the best return for us but Twitter users were the most engaged
  • The LinkedIn post would have been emailed to the 2,000+ members of the group whereas neither of the other networks would have had this type of support

Overall, I’m glad that there are services such as Seesmic/ping.fm and TweetDeck that streamline this for us – because 22 clicks is not a huge yield out of an overall audience of 3,306 (0.6%). LinkedIn is the service that I haven’t been able to streamline yet, which means that I have to post once to Twitter+Facebook, and then post a second time to LinkedIn – and it’s also the service that had the lower return.

Note: I could probably update all 3 in a single go via ping.fm, so I should look at this with our next announcement (though lately we’ve been trying to do individual posts on each network as much as possible, rather than carbon copies across all three). #hashtags seem to throw off some Facebook users, also Facebook has a higher character count as does LinkedIn, etc.

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Get out of debt by shopping at Chapters! 0

Get out of debt by shopping at Chapters!

Posted by on Jan 5, 2010 in marketing, mobile, opinion

I’ve written about emails received as a Chapters Indigo customer before, but this one just struck me as funny: advice on how to get out of debt – starting with a book purchase (and several other books that would be relevant as well).

On the email-marketing side of things, they’ve done great with the nice little “Viewing this on a mobile phone?” that loads a plain text version in your browser – I might have not gone quite so plain and kept some links (aka calls to action/next steps) in there – or a phone number to shop by phone would have been a nice touch (blackberries and iphones highlight phone numbers for one-click calling/contact adding).

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Your Marketing Budget is in my Recycling Bin 1

Your Marketing Budget is in my Recycling Bin

Posted by on Sep 1, 2009 in marketing

Dear Flyers,

I sincerely tried to help you. I called your home base and told them I am on a contract with another provider and requested that they not address any campaigns to me unless of course they offer to pay out my current contract.

Imagine my surprise at finding you in the mailbox today! Of course, you are not addressed. You simply got given to everybody. And we simply dropped you into the mailroom’s recycling bin without a second thought.

Recent Bell flyer campaign in the recycling bin of my building

Recent Bell flyer campaign in the recycling bin of my building

Another view of Bell in the recycling bin

Another view of Bell in the recycling bin

How much do you think is in the recycling bin? 50 cents? Give me a nickel for every flyer that gets recycled and I will tell you what you could have gotten with social media (and no wasted trees) for the same price.

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