Posts Tagged "marketing"

Using PinPoint Social for Facebook “Like” Contest 0

Using PinPoint Social for Facebook “Like” Contest

Posted by on Sep 26, 2011 in socialmedia

I’ve been a huge Involver.com fan since my days as a Facebook application “developer” – they do amazing applications that seem to rise above the rest in terms of stability and thought to business/marketing needs. My love of Involver has blinded me to the flood of similar companies and product lines that are on the market: Buddy Media, North Social and PinPoint Social to name a few.

We recently worked with PinPoint on a promotion designed to increase fans on a new Facebook Page. I haven’t been closely involved with the project and haven’t seen the backend of PinPoint’s software, but I’m fairly impressed with the frontend experience.

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Bootlegger: Email + Facebook + Contest 2

Bootlegger: Email + Facebook + Contest

Posted by on Nov 8, 2010 in higher ed, howto, marketing, pseweb, socialmedia

Just got this email from Bootlegger – it caught my eye for two reasons.  First, it uses a Custom FBML tab that displays differently depending on whether or not the visitor is a fan. Second, I really like the way that the display images uses white spacing.

Bootlegger Jeans Facebook Page - Custom FBML Tab - Non-Fan View

Above: The Bootlegger Fan Page if you aren’t a fan …

Take a look at the display picture.  It is very simple, but the spacing between the photo of the models, and the brand creative below the photo, makes it seem like Bootlegger has managed to earn themselves two display images instead of one.  Because Facebook has a white background – all you’ve got to do is throw in some white spacing and fake it.

Below: The Bootlegger Fan Page if you are a fan …

Bootlegger Jeans Facebook Page - Custom FBML Tab - Fan View

Here’s what’s going on: Facebook is checking to see whether each visitor is a Facebook Fan of Bootlegger.  If they are a fan, then they are shown specific content.  If they are not a fan, they are shown completely different content.

I think this is really effective! What could be more clear than the giant LIKE with a big blue arrow.  It is also very easy to do

A few more screenshots:

Bootlegger Jeans Website - Contest Landing / Registration Page

Above: The contest landing page for Bootlegger’s become a fan and win a $500 shopping spree contest.

Below: The email campaign sent out to Bootlegger’s customer database, promoting the shopping spree contest.

Bootlegger Jeans Contest Promo Email


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