Posts Tagged "highered"

“Hella Drop Shadow”: Presenting and Teaching in the Era of the Backchannel #HighEdWebNotes

Posted by on Nov 20, 2010 in conference, higher ed, opinion, pseweb, socialmedia

Abstract:

As Twitter’s growth and hype continue, it seems like everyone is getting in on the act — athletes, actors, politicians, and even educators are joining the virtual conversation. But what happens when that virtual conversation becomes the main event? How should presenters and educators prepare themselves for this reality? And what responsibilities do audience members have when thoughts shared amongst friends can suddenly become “trending topics?’ Join us for a conversation focused on the need to understand how the crowd in the cloud and the sage on the stage can coexist to create an environment of engagement, respect, and conversation, including first-hand observations of some recent “tweckling” incidents (some closer to home than others).

Presenters:

  • Robin Smail, Disruptive Technologist, Penn State University
  • Patti Fantaske, IT Specialist, Information Technology Services, Penn State University

  • Lori Packer, Web Editor, University of Rochester

Notes:

How powerful is it? Of all the ppl who weren’t here last year, only one person hadn’t heard about “hella drop shadow” (aka the Great Keynote Meltdown of 2009).

Backchannel has always been around:

  • now we have a megaphone
  • no longer contained to geo-physical space
  • not just public, it is pseudo permanent. It is findable.

Social media is forcing us to change how we do things.

Monitor the online and in room backchannel – speakers are partnering to watch each other’s back(channel)s.

The days of fifteen bullet points per slide are over: unless of course you are using an accepted new technology such as Google Wave, or Prezi.

Challenge for speakers is to be compelling enough for the audience to pay attention.

Are presentations many to many now?

There needs to be a referee – an ombudsperson – who stops and says there is a question on Twitter, please answer it.

Backchannel in the Classroom:

  • Hotseat – participate via Twitter or Facebook, via laptop or mobile. Purdue University
  • Harvard Question Answer
  • Goal with software is to not require users to change their behaviour.

Backchannel can go bad on good speakers:  “spectacle at web 2.0 expo … from my perspective” (dannah boyd)

  • dannah is a brilliant academic and sought after speaker who had a negative backchannel experience when presenting at web2.0 expo (she was the only academic speaker at the event and her format was much different than that of the non-academic speakers)

The same way we can tweak online ads from day to day, minute to minute to get the best performance possible … Conferences/events can use the backchannel to provide the best experience possible.  They can protect the speaker, act as a moderator, and can act on issues impacting the experience of the attendees. i.e. Mark is able to hear the wifi isn’t working and get it fixed.

With danah boyd, did the organizers fail? Putting the backchannel onscreen with the speaker – taking away the audiences choice whether to pay attention to the speaker or go into the backchannel. dannah also didn’t know the set up of the stage/backchannel screen until she got onto stage.  Is enough thought going into the physical and tech set up at events? Over and over speakers can’t see their slides, the screen is too dark, or in this case, the panelists are behind a podium and can’t be seen by the audience.  At eduweb09, the podium where my laptop was setup was about 20 metres from the screen where the slides were shown – to point to the slides, I had to jog across the stage and talk and point, and then jog back across to click forward to the next slide.  Could have been improved if screen and podium were closer to each other, or if a laser pointer had been provided, or if the speaker had a remote control clicker.

As a speaker, I have a choice to be scared or to take control and own (the backchannel).

The audience is the paying customer.

Rule with radio, television is that when it goes south – you end it. No matter how long the session is supposed to be. Used to be at you walked out, now people enjoy watching the crash too much to look away.

My take from hella drop shadow at #heweb09 was that the speaker and his content did not match the audience.  Maybe he was a poor selection, or maybe (definitely) he was poorly prepared (for us).  It is critical to know who you are talking to – what they know, what are they interested in, what’s their background. That said, was there any value in leaving the speaker on stage? He couldn’t be heard, his slides were sloppy and unprofessional, and his content was out of date and self-driven.  I’ve never taken a speaker off stage, but I’ve definitely considered it and watched the backchannel and audience for cues that things were headed South.  Would I have the guts to stand up and end a presentation if it were of no value to the audience and damaging to the speaker? I hope so – but I haven’t yet.

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Facebook Pages: Mobile photo & status update from iPhone 0

Facebook Pages: Mobile photo & status update from iPhone

Posted by on Aug 9, 2010 in marketing, mobile, socialmedia

As a personal user, the Facebook mobile applications have left me a little underwhelmed.

As a business user, the iPhone Facebook application is a great tool for anyone who has a Facebook Page – but doesn’t have any other properties (i.e. Twitter). Once you add Twitter, Hootsuite becomes a great tool but if Facebook is all you work with, then Facebook for iPhone gets the job done quick and easy.

The key is adding your pages to your favourites screen within the application.

Add Your Pages to Favourites

  1. Open the app
  2. Click the grid icon in the upper left corner
  3. Swipe to the left to get to your Favourites page
  4. Click the “+” plus icon in the upper right corner
  5. Click Pages in the bottom right
  6. Select the page you would like to add from the list
  7. Done!

Updating Your Facebook Page

  1. Open the app
  2. Click the grid icon in the upper left corner
  3. Swipe to the left to get to your Favourites page
  4. Click on the page you would like to update
  5. For a status update, go ahead and enter into the What’s on your mind? box
  6. For a photo upload, click the camera icon to the left of the What’s on your mind? box

Huge thanks to @jjloa for this great tip at #pseweb last May!

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Facebook & LinkedIn show better results over time for sharing links

Posted by on Feb 5, 2010 in Uncategorized

Our redesigned alumni newsletter was emailed out this past Tuesday evening. On Wednesday morning, we created 3 separate bit.ly links and used each on a different social network when promoting the online newsletter.
We posted status updates with the links on Twitter and Facebook, and started a discussion including the link on our LinkedIn alumni group.
Twitter started showing clicks immediately, and LinkedIn showed almost no reaction at first. Facebook was somewhere in the middle. After a few hours, Twitter stopped showing activity, Facebook continued to plod along and LinkedIn started showing activity.
In the end, Facebook brought us the highest number of clicks (9 of a total 22). LinkedIn came in second over Twitter (7 of 22), and Twitter brought in 6 (of 22)
Here is a little table:

Population Clicks % that clicked
LinkedIn 2405 7 0.3%
Facebook 638 9 1.4%
Twitter 263 6 2.3%

Observations:

  • Twitter responded the quickest, but had little impact after the first burst
  • Facebook and LinkedIn provided results over time: content on these networks has a longer lifespan
  • Facebook yielded the best return for us but Twitter users were the most engaged
  • The LinkedIn post would have been emailed to the 2,000+ members of the group whereas neither of the other networks would have had this type of support

Overall, I’m glad that there are services such as Seesmic/ping.fm and TweetDeck that streamline this for us – because 22 clicks is not a huge yield out of an overall audience of 3,306 (0.6%). LinkedIn is the service that I haven’t been able to streamline yet, which means that I have to post once to Twitter+Facebook, and then post a second time to LinkedIn – and it’s also the service that had the lower return.

Note: I could probably update all 3 in a single go via ping.fm, so I should look at this with our next announcement (though lately we’ve been trying to do individual posts on each network as much as possible, rather than carbon copies across all three). #hashtags seem to throw off some Facebook users, also Facebook has a higher character count as does LinkedIn, etc.

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I am an awful customer

Posted by on Nov 4, 2009 in opinion

I am an awful customer. I want and want and want and I have NO sympathy for your issues. You are getting paid to serve me.

I am very open about service (or lack thereof) that I receive. Rogers has done more than well by me, Netfirms has been surprisingly available (although, they never did fix the issue), and then there are the ones I talk about with less satisfaction.

This week, I signed a new one year contract with a company that has ridiculous red tape to service, high prices – and has in the past randomly withdrawn extra money from my account that I still have not received back.

Why? My health. Their product is the solution, and as much as it bugs me to give them business, I’m not going to ‘kill’ myself over it.

(Think about how often I am going to recount my woes to other potential customers – hopefully they will lose more than what I’m paying them, in the form of lost business).

None of this is really my point (thank you for reading though!). When I signed my deal with the devil, the front staff asked me about my history with products of this type, what I was looking for, etc. They asked why I wanted to try the service before signing on and why I was reluctant to do business with them despite the strength of their product.

And they sympathized! They are so friendly and nice, and getting paid next to nothing. We’ve all been there. Most of us have worked places that we would have changed if we could have at the time – from fast food to marketing. As much as I want to grouch through the sign on process, I can’t take it out on this innocent, sympathetic, my new best friend, front desk person. It simply would not be fair.

As the ‘face’ of a recent redesign – I need to become the front desk person. Separating myself from the changes coming down from on high is how a webmaster or mistress can best survive the roll out of a new look and feel. Not many redesigns are done solo, and the person with decision making power is rarely the messenger when it comes to unveiling and softly enforcing a new web onto a community.

How do you manage change across the organization? How did your web team go about introducing and implementing change?

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eduWEB 2009: “Web Content Provider 101 — When Knowing How to Type Just Isn’t Enough”

Posted by on Jul 28, 2009 in conference, higher ed

Presenter: Terri Vaughan, Web Customer Support Specialist, Clemson University

Abstract:

Are you one of the lucky individuals who provide support for your organization’s Web content providers who have little, if any, Web experience? Does your organization think typing and word processing skills are all that are needed to be a Web content expert? Is the “Webmaster” role part of a job description’s “other duties as necessary,” If you answer yes to these questions, this presentation is for you. You can transform your Web content providers into Web content experts by teaching a few simple skills. Reveal the “magic” of the internet and how it differs from “the Web.” Show how their Word skills can help them create interesting and informative Web content. Explain writing for print and writing for Web and why it’s important to know the difference. Inspire your content providers to learn these skills and more to transform them into Web content experts and you into a Web support genius!

Notes from presentation …

Many content providers given the job without volunteering and without specific skillset (they can type).

What they want:

  • Someone else to do it for them.
  • Want their web files and folders to be organized like on their desktop.
  • To never learn markup.
  • Drag and drop.
  • Word like interface

What they get:

  • Unfamiliar file structure.
  • Inadequate graphics tools – training.
  • Unclear or hard instructions.

What they do:

  • Put off content.
  • Insert improperly formatted graphics.
  • Create unfriendly urls.
  • Upload documents instead of web pages. (Don’t make users download.)

Clemson is on cascade, good because feels like word processing. Content providers are happy. Don’t have the other skills

What do they need:

  • Adequate technical experience.
  • Learn web best practices.
  • Easy to use img editting tools.
  • Ability to adapt print to web.

What we should do:

  • Select staff w the right skills.
  • Develop training program.
  • Require attending training.
  • Provide positive reinforcement.
  • Periodically check on their web and offer positive as well as support.

Training Regimen:

  • Basic computer skills
  • How the web works
  • Web best practices
  • Multimedia formatting and best practices
  • Simple tips for writing for web
  • Site specific hands on training w tools
  • Basic html

How to teach Content Providers:

  • Show them confidence
  • Avoid tech speak
  • Explain why skills are necessary
  • Analogies that they can relate to
  • Entertain and engage during and after
  • Follow up w reminders, cool tricks and compliments
  • If you can compare it to ms word, they will get it.
  • Stress the increase in their marketability.

Content Providers Love:

  • Copy paste from word
  • Activate previous version of updated page
  • Restore accidental deletions
  • Wysiwyg
  • Seeing their content live right away

Summary:

  • Clemson has 460 content providers. Manual monitoring process. Run report to see what’s been touched. Go out and look at their sites – this is what my job should be.
  • Clemson redesign had 4 templates – full, left, left + spotlight, right, in multiple looks.
  • Decision makers don’t understand web any better than admin
  • Training infinitely better when one on one
  • With workflows, someone needs to be in charge.
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