Posts Tagged "FacebookPages"

Bootlegger: Email + Facebook + Contest 2

Bootlegger: Email + Facebook + Contest

Posted by on Nov 8, 2010 in higher ed, howto, marketing, pseweb, socialmedia

Just got this email from Bootlegger – it caught my eye for two reasons.  First, it uses a Custom FBML tab that displays differently depending on whether or not the visitor is a fan. Second, I really like the way that the display images uses white spacing.

Bootlegger Jeans Facebook Page - Custom FBML Tab - Non-Fan View

Above: The Bootlegger Fan Page if you aren’t a fan …

Take a look at the display picture.  It is very simple, but the spacing between the photo of the models, and the brand creative below the photo, makes it seem like Bootlegger has managed to earn themselves two display images instead of one.  Because Facebook has a white background – all you’ve got to do is throw in some white spacing and fake it.

Below: The Bootlegger Fan Page if you are a fan …

Bootlegger Jeans Facebook Page - Custom FBML Tab - Fan View

Here’s what’s going on: Facebook is checking to see whether each visitor is a Facebook Fan of Bootlegger.  If they are a fan, then they are shown specific content.  If they are not a fan, they are shown completely different content.

I think this is really effective! What could be more clear than the giant LIKE with a big blue arrow.  It is also very easy to do

A few more screenshots:

Bootlegger Jeans Website - Contest Landing / Registration Page

Above: The contest landing page for Bootlegger’s become a fan and win a $500 shopping spree contest.

Below: The email campaign sent out to Bootlegger’s customer database, promoting the shopping spree contest.

Bootlegger Jeans Contest Promo Email


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Facebook Pages: Mobile photo & status update from iPhone 0

Facebook Pages: Mobile photo & status update from iPhone

Posted by on Aug 9, 2010 in marketing, mobile, socialmedia

As a personal user, the Facebook mobile applications have left me a little underwhelmed.

As a business user, the iPhone Facebook application is a great tool for anyone who has a Facebook Page – but doesn’t have any other properties (i.e. Twitter). Once you add Twitter, Hootsuite becomes a great tool but if Facebook is all you work with, then Facebook for iPhone gets the job done quick and easy.

The key is adding your pages to your favourites screen within the application.

Add Your Pages to Favourites

  1. Open the app
  2. Click the grid icon in the upper left corner
  3. Swipe to the left to get to your Favourites page
  4. Click the “+” plus icon in the upper right corner
  5. Click Pages in the bottom right
  6. Select the page you would like to add from the list
  7. Done!

Updating Your Facebook Page

  1. Open the app
  2. Click the grid icon in the upper left corner
  3. Swipe to the left to get to your Favourites page
  4. Click on the page you would like to update
  5. For a status update, go ahead and enter into the What’s on your mind? box
  6. For a photo upload, click the camera icon to the left of the What’s on your mind? box

Huge thanks to @jjloa for this great tip at #pseweb last May!

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