In July 2016, I shared a new talk “#thanksfacebook: the new New NEW algorithm that haunts us all” at the annual #PSEWEB Conference.
In shocking news: Facebook’s algorithm turned on us all again. Delivering content to subscribers was as basic to Facebook as Pumpkin Spice Lattes are to the liquid fashion conscious among us. So for awhile there was “EdgeRank” and Facebook picked what to send to who based on social scoring and infinite mysterious but all very important and made-up behavioural signals.Learn More
What you need to know about the redesigned Facebook Pages! What are cover photos and how to use them effectively? Interest Lists and the new monitoring opportunity. Views & Apps: where did tabs go?Learn More
I’ve been a huge Involver.com fan since my days as a Facebook application “developer” – they do amazing applications that seem to rise above the rest in terms of stability and thought to business/marketing needs. My love of Involver has blinded me to the flood of similar companies and product lines that are on the market: Buddy Media, North Social and PinPoint Social to name a few.
We recently worked with PinPoint on a promotion designed to increase fans on a new Facebook Page. I haven’t been closely involved with the project and haven’t seen the backend of PinPoint’s software, but I’m fairly impressed with the frontend experience.Learn More