Posts Tagged "events"

Social Media “May”hem in #ldnont 0

Social Media “May”hem in #ldnont

Posted by on May 5, 2014 in socialmedia, speaking, update

I’m looking forward to playing the role of Twitter in this month’s IABC London Event! Up against YouTube, Facebook & Google Plus played by worth opponents: Jessica De Lange, Andrew Schiestel & Wayne Atkinson with Liisa Sheldrick to stir things up as moderator.

Photo credit: Danilo Ramos, https://www.flickr.com/photos/daniloramosweb/3854330282/

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Live! On the Interweb 0

Live! On the Interweb

Posted by on Apr 21, 2010 in socialmedia

Sometimes the technology available to the world of Internet users blows your mind – unlimited photo hosting, free video phone calls, chatroulette … Right now, however, I am taken aback at just how hard it is to do something: Live Video.

uStream is great, totally free, it’s easy as pie to create a pretty page on your site and embed the video window and the chat module and then you are off to the races.  And this is completely fine for those times when live broadcast is an added treat as opposed to a required element.  I don’t think I would ever promote a webcast using uStream from a live event other than my desk – there are just too many variables.  Quality of internet connection – is it dedicated or are you sharing with an entire campus or crowd of other people? Quality of equipment – are the lights required to be dim for the live audience, therefore putting your video audience in the dark?

I find myself watching what the big players are doing.  Obama united CNN and Facebook, Seesmic teamed up with Microsoft & Silverlight.  Today, Facebook is partnering with LiveStream -a service that is on my list to check out asap.

If you haven’t seen Facebook’s set up, it’s very cool:

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Real Events + Facebook Events = Disorganization

Posted by on May 13, 2009 in Uncategorized

Back in April, there was some discussion on the CASE Communications listserv about higher ed and Facebook Events.

On the surface, Facebook Events are fantastic because every RSVP gets blasted across newsfeeds and sharing between users is easy and natural. But if no one RSVP’s, your Facebook Event will suffer. The lack of attendees is a strong testimonial against the event – even though the users that turned you down probably didn’t mean it to be.

Why is no one “attending” your event?

If your event has always been poorly attended, adding it to Facebook won’t do you much good. If your event isn’t relevant to the Facebook audience (online, global), then you’re again out of luck. If your event isn’t the sort of thing that people plan around and share with their peers, then they aren’t likely to confirm in advance and they aren’t likely to share. All of these things add up to a dead events page with 96 “not attending” and 1 “attending” (that’s you, the event host).

If you are bound and determined to do a Facebook Event and the “not attending” count starts to climb, you can always hide the guest list – you’ll lose the positive testimonial of the “attending” users but at least the negatives will be unseen as well. It is against the community’s expectation for the guest list to be hidden, so many users will likely notice and wonder why – and some will figure out why. It’s the same deal as deleting comments – delete one and the community will think you’ve deleted ten.

In the past, when I have used a Facebook Event because of it’s sharability (it’s very easy to invite multiple friends – easier than it is to send a mass Facebook Message), and then am stuck with a list of unattendees – I have gone through and deleted them – problem solved. It doesn’t solve the problem that a large chunk of your guest list turned you down but it does make your event page a little more marketable.

Facebook Events are a great tool, but your second best chance of success depends on your target audience and if they use the technology and will be interested in your event. As in all things social, your best chance of success depends on your network. It’s fairly easy to get a birthday party event to take off by shooting it out to all your friends. With a corporate or higher education event, you’ll need a similar network to push the event out to and get the social spread started. Push to your mailing list, push to your staff, ask them all to push to their own networks, etc.

Higher ed folks, check if your homecoming has already been created – and if it hasn’t, jump on it and start one up and shoot it to all your friends who are alumni. If it’s already there, then contact the host and see if you can get host priviledges as well (to share details etc). Another nice feature of events is that hosts can blast out targeted messages to attendings, maybes, and not yet replieds – or a mass message to all three groups at once.

So, 80 people RSVP’d and only 12 showed up

In higher education, we have a lot of events that we actually need RSVP’s for. Maybe it’s a ticketed event, or maybe there is limited seating or food that has to be ordered. It’s OK for homecoming because you know to expect a massive crowd, but for things like an open house, regional alumni event or guest lecture, many schools have actual event systems that they need to funnel RSVP’s through in order to sell tickets, track who goes to what, etc.

When you add Facebook Events as a marketing tool, it can get confusing for you and your invitees as to what a Facebook RSVP actually means. For one, the whole thing is dangerously close to meaningless – RSVP’ing to a Facebook Event really isn’t a strong commitment in most cases. For another, there is no way (yet) to add a ticketing system.

One thing you could to, is post the official RSVP/event info link prominently on the event page. Use the messaging feature to remind your guest list that they also need to register outside of Facebook in order to really be “attending” – it’s also a good idea to send out a note 2 days before the event reminding people that they also need to register with your school in order to participate (again providing the link).

Hope that helps! Off to the races for the day (and by that I mean sitting right here at my desk but doing other things – and then headed into Toronto for a TFC game!)

Cheers,
M.

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