Just got this email from Bootlegger – it caught my eye for two reasons. First, it uses a Custom FBML tab that displays differently depending on whether or not the visitor is a fan. Second, I really like the way that the display images uses white spacing.
Above: The Bootlegger Fan Page if you aren’t a fan …
Take a look at the display picture. It is very simple, but the spacing between the photo of the models, and the brand creative below the photo, makes it seem like Bootlegger has managed to earn themselves two display images instead of one. Because Facebook has a white background – all you’ve got to do is throw in some white spacing and fake it.
Below: The Bootlegger Fan Page if you are a fan …
Here’s what’s going on: Facebook is checking to see whether each visitor is a Facebook Fan of Bootlegger. If they are a fan, then they are shown specific content. If they are not a fan, they are shown completely different content.
I think this is really effective! What could be more clear than the giant LIKE with a big blue arrow. It is also very easy to do …
A few more screenshots:
Above: The contest landing page for Bootlegger’s become a fan and win a $500 shopping spree contest.
Below: The email campaign sent out to Bootlegger’s customer database, promoting the shopping spree contest.
Received an email campaign from Air Canada today inviting me to “win the world” (aka 6 flights to my preferred destinations). The campaign was stunning visually. Usability was a bit low – almost every field of the entry form was required, more than 15 fields. Also, when it came time to “win the world” I was supposed to click one of the fluttering pieces of confetti flying about my screen – which was officially impossible because the flash slowed my mouse down and the confetti’s were moving too fast anyways. On the plus side, the game was triggered if you clicked anywhere – not just on a confetti, so I was still able to enter.
As usual, once you enter you are presented with the opportunity to fork over your friends’ and family’s contact information in exchange for additional ballots in the contest. I don’t usually fill these out – sometimes because I don’t want to be a jerk, and other times because I just don’t have anyone’s email addresses memorized.
Rather than asking me to type in contact info, if the site had offered to send me an email that I can send to others – or if they had just followed up with a “thanks for entering, now forward this to others” email – it would only be a few clicks for me to shoot it out to as many friends as possible – I would already be in my email program with contact list in hand.
Anyways, I am hoping to visit family on both sides of the country in the next year – so cross your fingers for me that I win!
PS wouldn’t it be neat if I’d been able to publish a link to my twitter and facebook saying “I just entered!” – with the motivation that for each time my status was clicked I received extra ballots? If that had been offered to me just now, this contest would have just reached slightly under 1,000 additional people …