Posts Tagged "casestudy"

Bootlegger: Email + Facebook + Contest 2

Bootlegger: Email + Facebook + Contest

Posted by on Nov 8, 2010 in higher ed, howto, marketing, pseweb, socialmedia

Just got this email from Bootlegger – it caught my eye for two reasons.  First, it uses a Custom FBML tab that displays differently depending on whether or not the visitor is a fan. Second, I really like the way that the display images uses white spacing.

Bootlegger Jeans Facebook Page - Custom FBML Tab - Non-Fan View

Above: The Bootlegger Fan Page if you aren’t a fan …

Take a look at the display picture.  It is very simple, but the spacing between the photo of the models, and the brand creative below the photo, makes it seem like Bootlegger has managed to earn themselves two display images instead of one.  Because Facebook has a white background – all you’ve got to do is throw in some white spacing and fake it.

Below: The Bootlegger Fan Page if you are a fan …

Bootlegger Jeans Facebook Page - Custom FBML Tab - Fan View

Here’s what’s going on: Facebook is checking to see whether each visitor is a Facebook Fan of Bootlegger.  If they are a fan, then they are shown specific content.  If they are not a fan, they are shown completely different content.

I think this is really effective! What could be more clear than the giant LIKE with a big blue arrow.  It is also very easy to do

A few more screenshots:

Bootlegger Jeans Website - Contest Landing / Registration Page

Above: The contest landing page for Bootlegger’s become a fan and win a $500 shopping spree contest.

Below: The email campaign sent out to Bootlegger’s customer database, promoting the shopping spree contest.

Bootlegger Jeans Contest Promo Email


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Tim Horton’s – Like us on Facebook! 0

Tim Horton’s – Like us on Facebook!

Posted by on Jun 17, 2010 in marketing

You would think that I have a passion for email, what with how often I drop examples from my inbox into this blog!

Here’s another one – nothing much to say, but I wanted to capture the treatment/push to Facebook in the bottom corner.  What do you think?

Screen capture of Tim Horton's Fathers' Day email campaign

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