BLAMJust got this little update from Facebook regarding 3 new report types for your Facebook Social Ad campaigns:
We’ve been busy iterating on the Facebook Ads product to further improve your advertising experience on Facebook. One of the areas we’ve been working on specifically is the analytics and reports included in your Ad Manager.
We’re happy to announce three new Insights reports that will better help you understand how your ads are performing. You may download
(http://www.facebook.com/ads/manage/reports.php) the new metrics into an Excel document or as Comma Separated Values. In addition, you can select the type of report you’d like to export:
“Responder Demographics” report: Facebook users spend a lot of time connecting with friends and family on Facebook uploading photos, writing on each others’ Walls, posting notes. Now you can find out who is interacting with your ads. This report provides the aggregate age, gender and geographic location of the users who have clicked on your ad.
“Responder Profiles” report: In addition to age, gender and geographic location of the users who have clicked on your ad, we’re happy to provide psychographic information of these same users. This data is aggregated from user profiles and shows common interests, favorite TV shows, movies, books and music.
“Advertising Performance” report: This report will give you a downloadable version of the performance information you already see
online– impressions, clicks and click-through rates as well as a new section for performance data by unique user and performance data specific to your ads that contained social actions, if applicable.