Just received a “What’s Brewing” this month type email from Tim Hortons. In the end, it was a pretty weak email because with images turned off, almost nothing came through. If we ignore this and turn the images on, it’s a great single column email template
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Just got this email from Bootlegger – it caught my eye for two reasons. First, it uses a Custom FBML tab that displays differently depending on whether or not the visitor is a fan. Second, I really like the way that the display images uses white spacing.
Above: The Bootlegger Fan Page if you aren’t a fan …
Take a look at the display picture. It is very simple, but the spacing between the photo of the models, and the brand creative below the photo, makes it seem like Bootlegger has managed to earn themselves two display images instead of one. Because Facebook has a white background – all you’ve got to do is throw in some white spacing and fake it.
Below: The Bootlegger Fan Page if you are a fan …
Here’s what’s going on: Facebook is checking to see whether each visitor is a Facebook Fan of Bootlegger. If they are a fan, then they are shown specific content. If they are not a fan, they are shown completely different content.
I think this is really effective! What could be more clear than the giant LIKE with a big blue arrow. It is also very easy to do …
A few more screenshots:
Above: The contest landing page for Bootlegger’s become a fan and win a $500 shopping spree contest.
Below: The email campaign sent out to Bootlegger’s customer database, promoting the shopping spree contest.
I’ve written about emails received as a Chapters Indigo customer before, but this one just struck me as funny: advice on how to get out of debt – starting with a book purchase (and several other books that would be relevant as well).
On the email-marketing side of things, they’ve done great with the nice little “Viewing this on a mobile phone?” that loads a plain text version in your browser – I might have not gone quite so plain and kept some links (aka calls to action/next steps) in there – or a phone number to shop by phone would have been a nice touch (blackberries and iphones highlight phone numbers for one-click calling/contact adding).
Learn MoreDepending on how close you follow the day to day of my life, you might know that I recently switched organizations – moving from Senior Consultant, Social Media at Academica Group Inc., to Web Communications at the Richard Ivey School of Business.
I left behind a Facebook account that I had been using during the development of Academica Group’s various Facebook Platform applications (SkoolPool & others). Finding no way to strip the account of personal information so that someone else could step in as the account owner, I deleted the account. Two months later I get an email about a stranger who has somehow become the administrator of an Academica related Facebook Group, and who has been using admin rights to blast out political spam to the membership of just under 200 higher ed professionals. How did this happen?
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