Posts Tagged "2013"

#PSEWEB 2013 0

#PSEWEB 2013

Posted by on Apr 20, 2013 in conference, pseweb

Our annual national conference for Canada’s post-secondary education digital strategists is in Vancouver this year with 28 speakers, 2 keynotes and the first ever Canadian eduStyle awards along for the ride. More info at pseweb.ca

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FacebookGate: Canadian Style? 3

FacebookGate: Canadian Style?

Posted by on Jun 3, 2009 in higher ed, marketing

Yesterday, Matthew Melnyk (@matthewmelnyk) spotted a Facebook Group linking to 16 other Facebook Groups targetting applicants to Canadian universities.  There are many reasons why it is suspected that these groups are not only run by marketers who are pretending to be students, but also have malicious intent in mind.  Bottom line, now is a critical time to search for your school name on Facebook and see who is using it to target your audiences.

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Sleuth Facebook Group Takeovers

Posted by on May 28, 2009 in bookreview, higher ed, marketing, mobile, reading, socialmedia

Depending on how close you follow the day to day of my life, you might know that I recently switched organizations – moving from Senior Consultant, Social Media at Academica Group Inc., to Web Communications at the Richard Ivey School of Business.

I left behind a Facebook account that I had been using during the development of Academica Group’s various Facebook Platform applications (SkoolPool & others).  Finding no way to strip the account of personal information so that someone else could step in as the account owner, I deleted the account.  Two months later I get an email about a stranger who has somehow become the administrator of an Academica related Facebook Group, and who has been using admin rights to blast out political spam to the membership of just under 200 higher ed professionals.  How did this happen?

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