Facebook is making bold moves to put its live video offering front and centre.
7 Tips Straight from Facebook for Success with Facebook Live:
- Promote your upcoming broadcasts ahead of time
- Only go live when you have a strong connection on your phone
- Put some thought into your description text (it’s secretly your permanent video title)
- Ask your audience to follow & subscribe to your go live notifications
- Say hi to your commenters by name and response to them on air
- Longer broadcasts reach more people
- Be creative & go live often
Facebook Live only works from the Facebook Mobile application – either from personal profiles or from Facebook Pages. You’re going to need a well charged cell phone with a strong internet connection. Get a tripod if you’re going to be holding the camera still – and this includes a special mount that can hold your cell phone instead of a camera.
Fast Facts from a Live Test:
- You get started by hitting the Live icon in your status update window – but it won’t go live right away. There’s a happy little pre-launch screen and you’ll have a chance to pick between front and rear facing cameras, as well as enter your description text – before going live.
- Once you go live, you can flip back and forth between front and rear facing cameras. The stream may briefly freeze on the last frame of one camera before switching to the live feed from the new camera.
- Facebook Live may be mobile but it’s not vertical. Your broadcast video will be almost a perfect little square.
- Comments from your audience will pop up in the lower third of your screen – make sure you’re close enough to read them! Consider using an iPad if you’ll be a few steps back from the device.
- Facebook is going to give you stats on your broadcast when you end – and the opportunity to save your broadcast as a video onto your mobile device. Your video will also be available in an archive on your Facebook Page, and will appear on your Page timeline – even after you are off the air.