My Social Media Strategy Template is a fill in the blanks starter kit if you are planning a social media effort for your organization or project. To download, click the link above and then select either “Make Copy” or “Download As” from the Google Docs File menu.
I go back and forth on Social Media Strategy, having spent the time to do comprehensive ones in the past for large organizations – in the time you write it, the social media landscape can easily change enough to require a total rewrite. My thinking with this template is to allow a quick, point form approach that can be updated on an ongoing basis. Remember that social media strategies are mostly just a way that agencies and “gurus” have productized a shift in communications and the best thing you can do for yourself or your organization is be in tune with your business and communications goals, and use social media to help you achieve these goals when it makes sense.