#HESM15, the virtual higher education social media conference hosted by Higher Ed Experts, took over the interwebs yesterday. Here I am, innocently scanning my national Twitter trends looking for something to newsjack and BAM! This lovely gathering of peers in my field is a trending topic across the country!
I’m hoping to tune in to the recorded version in the new year with a few colleagues, but here are a few of my favourite #HESM15 things …
GIF GIF GIF GIF GIF GIF
Everything from the never-ending pronunciation debate to how to navigate pop culture as a centuries old educational institution, to lists of gif-making power tools and school vs school GIF WARS!
#HESM15 create my own gifs? Bwah hah hah hah pic.twitter.com/tUy5fFqgyL
— Alina (@alinacfisher) December 2, 2015
Great examples of humor on social? Gif battles b/t @ugaalumniassoc and @ufalumni. #HESM15 https://t.co/OM9dVP6muQ https://t.co/mb1mcHcHC8
— Jamie Lewis (@jlew8) December 2, 2015
Here's @jpjhill's full response re gif creator suggestions #HESM15 pic.twitter.com/WB3DDdtmPl
— Tracy Playle (@tracyplayle) December 2, 2015
Facebook converts GIFs to MP4s. Animated display photos are actually movies. Is short video the new GIF? #hardG #HESM15
— Melissa Mae Cheater (@mmbc) December 2, 2015
.@karinejoly: GIFs are actually not very tough to make out of layers in Photoshop! Once you get the hang of it, it's simple. #HESM15
— Pat Radigan (@cornfedBOSSman) December 2, 2015
STRATEGY
Ask yourself – what's ONE word that describes your voice? #hesm15
— Chris Barrows (@CBarrows) December 2, 2015
CRISIS COMMS
Crisis communications: Get the message right the first time – but keep talking & reassuring people . @NinaSossen #hesm15
— higheredexperts (@higheredexperts) December 2, 2015
In a crisis, try to be the first to post accurate info so it's your post that's shared and referred to. @NinaSossen #hesm15
— higheredexperts (@higheredexperts) December 2, 2015
When Tweeting about an emergency, "Ermagerd!" would not be an appropriate response. #HESM15
— Paige (@Paigetastic01) December 2, 2015
The Three T's: Timing, Tone, Truth #hesm15
— Chris Barrows (@CBarrows) December 2, 2015
Crisis communications: Use social media to diffuse tension and present information. Wait until you have the facts. @NinaSossen #hesm15
— higheredexperts (@higheredexperts) December 2, 2015
GETTING HACKED / ALL OF URÂ NIGHTMARES
amazed: when hacked, @UMich had no fb contacts b/c no fb advertising. hidden roi of including paid ads in strategy, perhaps? #HESM15
— Luke Rosenberger (@lukelibrarian) December 2, 2015
Great presentation by @nikkisunstrum about @UMich #Facebook hack. Read the full case study: https://t.co/KbVtAXidFA #HESM15
— Jason Boucher (@PortsmouthJay) December 2, 2015
When one of your accounts is hacked, change all of your other social passwords immediately. @nikkisunstrum at #hesm15
— higheredexperts (@higheredexperts) December 2, 2015
LIVE & SHORT VIDEO
Duke uses a tripod with an adapter & shotgun mike for the phone for longer Periscope events. @dom_forshort at #hesm15
— higheredexperts (@higheredexperts) December 2, 2015
REGRAMMING, STUDENT CURATORS, CROWDSOURCING CONTENT
80 % of Instagrams posted by @williamandmary are re-grams. @tb623 at #hesm15
— higheredexperts (@higheredexperts) December 2, 2015
THE DEATH OF FACEBOOK: RUMOURS FROM THE BLACK LAGOON
"Teens aren't on Facebook anymore." This is the best response to that statement I have yet found. #HESM15 pic.twitter.com/SoqPsXBp4F
— Nicole Knoll (@nverhey) December 2, 2015
THAT’S IT THAT’S EVERYTHING (FOR NOW)
Whew. 12 presentations, 4 hours, lots of notes and tweets. Time for a cookie. #hesm15 pic.twitter.com/13pCofDVhV
— Katie Foutz (@kfoutz) December 2, 2015