Posts by mmbc

Play the ponies: People, puppies & mascots for the Social Media win at #WesternU 0

Play the ponies: People, puppies & mascots for the Social Media win at #WesternU

Posted by on Jun 11, 2017 in conference, socialmedia, westernu

Each year tends to have a focus or theme that I can’t stop dreaming about. Last year, it was social video. This year, it’s much more romantic. The age of the “social media guru” has passed and I’m surrounded by a thriving community of communications and engagement professionals who create moments that matter both on and offline. It’s a truly inspiring and humbling time to be me!

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When (not) to launch a separate Instagram account 0

When (not) to launch a separate Instagram account

Posted by on Mar 28, 2017 in socialmedia

The social media sites that we use to connect with friends and family are also powerful content distribution, brand and audience building platforms. You may want to explore both by sharing photos and videos from your daily life, but also by sharing content related to your business or a specialty such as food, fashion, travel or photography.

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#thanksfacebook: the new New NEW algorithm that haunts us all 0

#thanksfacebook: the new New NEW algorithm that haunts us all

Posted by on Aug 3, 2016 in socialmedia

In July 2016, I shared a new talk “#thanksfacebook: the new New NEW algorithm that haunts us all” at the annual #PSEWEB Conference.

Abstract:

In shocking news: Facebook’s algorithm turned on us all again. Delivering content to subscribers was as basic to Facebook as Pumpkin Spice Lattes are to the liquid fashion conscious among us. So for awhile there was “EdgeRank” and Facebook picked what to send to who based on social scoring and infinite mysterious but all very important and made-up behavioural signals.

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