Posts by mmbc

When (not) to launch a separate Instagram account 0

When (not) to launch a separate Instagram account

Posted by on Mar 28, 2017 in socialmedia

The social media sites that we use to connect with friends and family are also powerful content distribution, brand and audience building platforms. You may want to explore both by sharing photos and videos from your daily life, but also by sharing content related to your business or a specialty such as food, fashion, travel or photography.
It can be tricky to navigate the waters of whether to have more than one account, and what goes where.

The successful model that I’ve seen in action is to start with your personal social network and build to the point where you have enough specialized followers/fans of your specialized content to launch a specialized account. It’s a bit like working at an established hair salon until you have enough clients to open your own shop.

Learn More