Sometimes it takes a minute for an idea to get its time in the spotlight. That wasn’t the case for Humans of New York, est. 2010. When the photoblog leaned into what its subjects were sharing, it became a social media behemoth.
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Each year tends to have a focus or theme that I can’t stop dreaming about. Last year, it was social video. This year, it’s much more romantic. The age of the “social media guru” has passed and I’m surrounded by a thriving community of communications and engagement professionals who create moments that matter both on and offline. It’s a truly inspiring and humbling time to be me!
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The social media sites that we use to connect with friends and family are also powerful content distribution, brand and audience building platforms. You may want to explore both by sharing photos and videos from your daily life, but also by sharing content related to your business or a specialty such as food, fashion, travel or photography.
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In July 2016, I shared a new talk “#thanksfacebook: the new New NEW algorithm that haunts us all” at the annual #PSEWEB Conference.
Abstract:
In shocking news: Facebook’s algorithm turned on us all again. Delivering content to subscribers was as basic to Facebook as Pumpkin Spice Lattes are to the liquid fashion conscious among us. So for awhile there was “EdgeRank” and Facebook picked what to send to who based on social scoring and infinite mysterious but all very important and made-up behavioural signals.
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To raise money to support Cystic Fibrosis research, treatment and transplant programs, I’m offering nine one-on-one summer social media strategy and training sessions.
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